001. Learn more about the product and its benefits
Salesforce, like some other large global technology companies, have been over the years, acquiring other smaller companies with products adhered to their portfolio.
It is important to understand the meaning of an org(anization) in the Salesforce platform. An “org” is an operating environment named “core” where the three main pillars of the platform are the Clouds of Sales, Service and Experience (External portals). This environment has evolved from an older interface (Classic) to a more current (Lightning). Today the two interfaces still live, in the same org core, nine years after the launch of Lightning. In this link there is, in chronological order, the whole history of the evolution of Salesforce and is very worth a visit.
Over time, some product packages built on the “Core” platform sold by partners at Salesforce (Appexchange) online store were also absorbed by Salesforce.
In 2016 there was the first movement of Salesforce towards the e-commerce market with the acquisition of Demandware, aiming to serve the growing B2C segment, strategic action in the growing online sales market incorporating a culture hitherto nonexistent in the company.
However, it is noteworthy that just as it happened in 2013 with the purchase of Marketing Cloud from Exactarget (recently renamed Marketing Cloud Engagement). These two products are independent and segregated “org core”, sharing data, when necessary, via API consumption. In future post, we will address what we consider one of the most important components of the Salesforce architecture, which are its APIs (standards and customized).
Two years after the purchase of Demandware, Salesforce in 2018 acquired the CloudCraze of a partner, product that was available at its online store (Appexchange) aiming at B2B segment. This version of B2B Commerce was also known as Classic, although it already has Lighting interface. As it is a package, many of its objects are customizations and replications of standard objects.
In the Winter 20 release, Salesforce launched the B2B Commerce on Lightning as an application within the “org core”, containing many advantages over the Classic (Cloudcraze) version, once again confirming its gradual product migration strategy from the outside to within the "org core" as applications.
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