003. Salesforce CMS (Content Management System)
CMS is the Salesforce hybrid content management product that can be used both in an org core and can also be used externally, but is obviously much more used on the Salesforce platform. When we talk about Commerce on Core B2B and D2C (B2C) licenses already bring this product included, which allows content updates in a declarative and organized way helping to create and maintain content by customer marketing areas, fundamental in good communication and personalization. It can be used to post images, videos, blogs and various other types of content in both portals and communications with customers (email for example). This is undoubtedly a striking differential in the clouds of Commerce on Core.
Salesforce CMS has introduced several new features and performance improvement in CMS Enhanced to simplify content management, improve collaboration and improve the user's overall experience. Salesforce CMS offers a number of benefits, follow the main.
Unified Content Management • Centralized repository for all its contents, facilitating the management and distribution of various channels – See on Trailhead.
• Supports function - based access, ensuring that the right people have the right permissions to create, edit and publish content. [1] https://trailhead.salesforce.com/content/learn/modules/salesforce-cms-basics
[2] https://www.salesforce.com/blog/introducing-salesforce-cms
Omni-channel Delivery • Content can be created once and delivered to any channel, be it a website, mobile application, email or social media. • This flexibility helps maintain consistency at all customer contact points.
Integration with the Salesforce Platform
• Salesforce CMS is integrated with other Salesforce products, allowing for continuous use of customer data to customize content.
Ease of Use • The platform is designed to be easy to use, allowing users of beginners and experts to create and manage content without extensive skills. • Multilingual Support - CMS enhanced work spaces support multiple languages, allowing you to deliver content to a global audience.
Digital Experiences Application • This app centralizes all CMS work spaces, channels and websites, providing a unified platform to manage content. Includes function based access to control who can create and publish content.
Improved Collaboration • Teams can work together more efficiently with resources such as content collections and work spaces. • Supports workflows and approvals to optimize the content creation process.
Custom Content Types • Users can create customized content types to meet specific business needs, ensuring flexibility and adaptability.
Site Content Search on CMS • Users can search content in Rich Content Editor and HTML Editor components, making it easier to locate and manage site content.
These benefits make Salesforce CMS a powerful tool for managing and delivering content very effectively and 100% integrated into the Salesforce platform.
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